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Job Description: Chief Executive Officer

Job Title: Chief Executive Officer

Territory Area: Fylde

Hours: 40 hours per week

Salary: £40,000 - £50,000 per annum (dependent on experience)

Length of Contract: Permanent

Benefits: Company Vehicle, Pension Scheme

Location: Mill Farm Sports Village, Coronation Way,

Wesham, PR4 3JZ

Role Summary:

To provide leadership and strategic direction for AFC Fylde Community Foundation and ensure that AFC Fylde is an example of best practice for its relationship with the community on both a local and national scale.

As the Chief Executive Officer, the post holder will have strategic and operational responsibility for all functions, and the continued growth of the Foundation by providing inspirational leadership to the team and accountability to the Trustees.

Guidance and Authority:

The Chief Executive Officer will report directly to the Chair of the Board of Trustees.

Main Duties:

  • Work with the Board of Trustees, AFC Fylde and key stakeholders to develop the Foundation’s strategic business plan and then deliver against it.

  • Lead on the implementation of the Foundation’s 2024 – 2027 strategy and operational plans.

  • Lead a team of senior managers to identify new partnerships and diverse income generation opportunities (both restricted and unrestricted) in line with the Foundation’s strategy.

  • Ensure all Foundation activities are underpinned by thorough financial planning and governance.

  • Manage relationships with key partners including AFC Fylde, Fylde Council, EFL Trust and the National League Trust.

  • Develop a culture of continuous improvement in all aspects of the Foundation’s work including creating a positive people led staff culture.

  • Ensure appropriate staff structures are in place in order for the Foundation to deliver its programmes and outcomes.

  • Provide leadership to the Foundation, in ensuring that the Board of Trustees fulfils its responsibilities in the governance of the charity.

  • Ensure the Foundation adheres to all charitable best practice in terms of governance and ensure that is compliant with the EFL Trust/PLCF Capability Code of Practice.

  • Introduce a robust process for monitoring and evaluation to allow the charity to demonstrate the value of its work to a range of audiences including participants, funders, supporters and politicians.

  • Produce an annual report that demonstrates the full impact of the Foundation’s work.

  • Work in collaboration with all areas of the AFC Fylde business and pro-actively forge positive relationships for all parties.

  • In partnership with AFC Fylde’s Head of Media develop a robust communication plan to promote all the Foundation’s work in the community.

  • Work with relevant club departments to create a strategy for pro-actively involving both AFC Fylde First Team and Academy players.

  • Oversee the organisations equality and diversity action plan and proactively challenge behaviours and business actions to ensure equality and diversity is a core consideration.

  • Represent both the Foundation and AFC Fylde on a number of boards and forums on both a local and national level.

Health and Safety:

  • Fully endorse, demonstrate, and carry out the Foundation’s health and safety policy.

  • Comply with all group policies and statutory regulations relating to health and safety, safe working practices, hygiene, cleanliness, fire and COSHH. This will include your awareness of any specific hazards in your workplace and assist if required with the amending of risk assessments periodically.

  • Have a full knowledge of procedures for evacuation with regards to fire safety.

  • Identify and report maintenance requirements or hazards within the workplace and encourage any workforce to do the same to avoid injury.


  • The Foundation is committed to safeguarding the welfare of children and young people and expects all staff and volunteers to endorse this commitment.

  • The employee must act to protect all young people and vulnerable adults that are in their care or attending the group’s premises. The employee must report any misconduct or suspected misconduct to the Foundation Director.


  • Cooperate fully with colleagues and be flexible when assisting them in response to business needs of the Foundation.

  • Ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation, or harassment of any description and to promote positive working relations amongst employees and customers.

  • Ensure working practices are compliant with relevant policies and legislation specifically general data protection regulations (GDPR).

  • The above job description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the group.

Person Specification

Essential Requirements:

  • Safeguarding Level 2 Qualification

  • Proven track record of attracting diverse income streams for charitable or commercial organisations to enable businesses to grow and increase sustainability/profitability.

  • Experience of engaging with key organisations such as local authorities, national governing bodies, commercial partners and health bodies.

  • Experience of creating forward thinking strategic and business plans.

  • Proven track record of managing large scale budgets.

  • Demonstrable evidence of creating and maintaining significant partnerships and relationships.

  • Experience of monitoring and evaluating large scale projects and sharing best practice and knowledge as a result.

  • Experience within a senior leadership role and of helping to establish a positive culture amongst staff members.

  • Proven track record of managing diverse teams including management and project delivery staff.

  • Experience of supporting staff to develop their skills, competency and confidence to progress professionally

  • Strong leadership skills with the ability to motivate and inspire others to bring about organisational change

  • A thorough understanding of the way professional football CCO’s operate and of the national priorities of key partners such as the Premier League, EFL Trust and the PFA.

  • An understanding of charity governance and the requirements of the Premier League/ EFL Trust Capability Code of Practice

  • Commercial and political awareness

  • The ability to write clear, concise funding applications and project reports

  • The ability to prepare and deliver clear and concise presentations to a variety of audiences

  • The ability to create and understand project budgets and management accounts

  • Sound understanding of equality and diversity and the ability to help embed this in an organisation

  • Understanding of the challenges and issues facing young people and adults in Fylde.

  • Awareness of the issues around safeguarding and how these can affect young people and vulnerable adults.

  • A passion for helping develop communities through sport

  • Ability to work collaboratively with and obtain the trust of a wide range of individuals and organisations

  • Evidence of having a passion for working with people and working beyond the confines of the job description

Desirable Requirements

  • Educated to a level 6/degree standard in a relevant subject

  • Experience of communication planning and promoting activities and events to a range of different audiences

  • Experience of being a member of a board of trustees or governors

  • An understanding of the social, economic and political landscape faced by the football industry and the role the work of Club Community Organisations have in addressing these challenges

Job Review

The job description will be reviewed periodically to take into account changes and developments in service requirements. Any changes will be discussed fully with the post holder.

Signature of Post holder: ………………………..…… Date: …………………

Signature of Manager: ………………………………… Date: ……………….…

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